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“I Don’t Think It’s a Fad”- Eric Bischoff on Influencers and Wrestling

With the recent wave of social media celebrities competing in combat sports, Eric Bischoff took to his 83 Weeks podcast to give his thoughts on celebrities and wrestling. 

Bischoff spoke about the enormous following online celebrities have and how their reach alone rivals, and in some instance’s trumps, the likes of WWE. He continued by highlighting how exhibition boxing events organised by the Paul brothers, YouTube stars, has shown to be highly profitable and how this philosophy translates to being an international Draw. Bischoff then elaborated by referencing Mike Tyson’s recent exhibition against Roy Jones and his crossover to AEW generating casual fan buzz. 

“Don’t be surprised if we start seeing more and more and more huge social media influencers and people that you would never expect to get involved in professional wrestling stepping into the arena because they’re a bigger draw.” -Eric Bischoff via 83 Weeks

Bad Bunny then formed the crux of Bischoff’s argument as he used the hip-hop stars’ recent WWE run as the standard for this new wave of celebrity wrestling crossover. He applauded the savvy of Bunny to leverage his Wrestlemania performance into selling out his upcoming tour, taking advantage of the additional publicity and exposure to new fans he otherwise may not have reached. Yet as Bischoff explained, the partnership is mutual as WWE surely benefitted with additional eyeballs to the product from the stars enormous following.  

Bischoff continued by saying “I think Bad Bunny created a template and a formula that other people are going to use and WWE, and probably AEW, are going to learn how to exploit in the best way possible.”

For instance, using Instagram followers as the preferred metric for social reach, here is how WWE stacks up with the mentioned personalities:

  1. Bad Bunny – 32.5 million followers
  2. WWE- 23.8 million followers
  3. Logan Paul- 19 million followers
  4. Jake Paul- 15 million followers
  5. Mike Tyson- 14.6 million followers

Bischoff then concluded with “I don’t think it’s a fad, I think you’re going to see more and more of it.”

For more wrestling news stay tuned in to Snap Mayors Media!

Quotes via 83weeks

Transcript via Fightful

Written By

Like a Swiss army knife, Harris Maglis possesses a varied but handy set of skills which he has acquired during his time studying a bachelor of Health Science/Arts. Maglis’ double degree combines his love of wrestling with filmmaking which allows him to create videos and put stories together in conjunction with shedding light on how to get pecs like The Rock. This year, creating audiovisual content for viewers and fans at home has never been more important to help Pro Wrestling grow, so Maglis cannot wait to get stuck in and make that happen.

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